Career History

 

Jacksonville Bar Association

Head of Operations
Jacksonville, FL | 02/2023 – Present

Operational leader for nonprofit bar association serving the Duval County legal community; stepped into full-time leadership following prior consulting engagement.

• Converted to full-time Head of Operations after a February-March 2026 consulting engagement that clarified the association’s need for dedicated operational leadership.
• Designing and implementing governance systems, reporting structures, operational workflows, and executive visibility aligned with the Board-approved 2026-2029 Strategic Plan.
• Building the operating command center for the association using M365 Business Premium, including Teams, SharePoint, Planner, OneDrive governance, and OneNote knowledge structure.
• Supporting Executive Director with Board-facing reporting, strategic plan execution, operational transparency, and cross-functional follow-through.
• Leading membership growth and reactivation systems targeting lapsed members, with focus on visibility, segmentation, outreach cadence, and renewal accountability.
• Overseeing Lawyer Referral Service relaunch planning as a revenue-generating member program requiring workflow clarity, reporting, intake structure, and operational controls.
• Direct reports include Admin & Membership Coordinator and Lawyer Referral Service Coordinator.

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Hatchuri Marketing

Founder & Principal Consultant
Jacksonville, FL | 08/2023 – Present

Owned full portfolio delivery, governance, retention, and execution reliability across branding, web, SEO, and performance engagements.

• Designed delivery governance systems including communication cadence, handoffs, QA checkpoints, escalation pathways, and reporting frameworks.
• Held full retention accountability across multi-client portfolio, sustaining 90%+ renewal rate through structured governance and risk containment.
• Installed KPI scorecards tracking timeline adherence, quality, client satisfaction, retention risk, and revenue protection.
• Held final authority on scope adjustments, delivery tradeoffs, escalation strategy, and margin protection for at-risk accounts.
• Led cross-functional contractor teams spanning design, development, analytics, content, SEO, and performance marketing.
• Integrated AI-assisted workflows and automation into production systems while preserving accountability, quality control, and execution reliability.
• Delivered 625% organic traffic growth for key accounts and moved multiple clients from unranked to Top 10 search positions.
• Served as consulting partner for JBA operational engagement prior to moving into full-time role.

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DELI

Co-Founder, COO & Head of Product
Jacksonville, FL | 01/2022 – 01/2024

Built and governed the operating model for an AI-driven startup from pre-revenue through seed funding.

• Owned end-to-end operating model design including resource allocation, sprint governance, financial forecasting, and cross-functional delivery rhythms.
• Directed 10-person team across product, engineering, UX, operations, and go-to-market functions under capital constraints.
• Developed 3-year financial models, runway forecasts, investor materials, and executive communications; contributed to $600K seed raise.
• Owned product roadmap, MVP definition, iterative development cycles, onboarding systems, vendor management, and documentation standards.
• Built executive and investor-facing dashboards for product visibility, operational health, burn rate, hiring velocity, and roadmap commitments.
• Synthesized market research, customer insights, technical feasibility, and business model implications into decision-ready narratives.

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The Hatchery Consulting Group

Partner / Consultant
Seattle, WA | 09/2016 – 12/2021

Designed and delivered innovation and operational transformation programs across enterprise, investor, and startup environments.

• Led multi-month Premera Blue Cross innovation engagement spanning 3 campuses and approximately 2,500-3,000 employees.
• Built board-level and executive reporting systems translating program progress into measurable outcomes and strategic decisions.
• Facilitated cross-functional alignment across corporate innovation initiatives, leadership teams, investors, and emerging companies.
• Designed repeatable program delivery infrastructure supporting pitch events, innovation showcases, and advisory work for 100+ emerging companies.

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James Weldon Johnson Park

Executive Director
Jacksonville, FL | 09/2014 – 08/2016

Served as inaugural Executive Director for Jacksonville civic redevelopment initiative under significant public, political, and financial scrutiny.

• Held full P&L accountability for $800K annual operating budget, including fundraising strategy, cost control, reporting, and operational continuity.
• Exceeded fundraising goals by 126%, generating $1.13M in revenue.
• Built governance reporting systems and board accountability structures from scratch.
• Increased visitation 276% through structured operational planning, programming, stakeholder coordination, and public activation strategy.
• Managed high-visibility stakeholder environment spanning city government, media, board members, donors, partners, and public constituents.

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One Spark

Director, Operations & Finance
Jacksonville, FL | 03/2012 – 09/2014

Built operating and financial infrastructure for internationally recognized innovation and crowdfunding platform.

• Held operational and financial accountability for $2M+ annual P&L, including forecasting, planning, reporting, and infrastructure investment decisions.
• Directed systems supporting 130,000 attendees in Year 1 and 260,000 attendees in Year 2.
• Launched and oversaw three commercial offices plus international expansion office in Berlin, Germany.
• Coordinated audit and reconciliation of $350K annual crowdfunding payouts with zero compliance issues.
• Built financial governance systems ensuring transparency and budget discipline across multi-city operations.

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Education

Master of Business Administration
Cal Poly Humboldt

Bachelor of Arts, Religious Studies
Cal Poly Humboldt